SEO stands for Search Engine Optimization. It is the process of optimizing your website to improve its visibility on search engines like Google. By using various techniques such as keyword research, content creation, and link building, SEO helps your website rank higher in search engine results pages (SERPs), driving more organic traffic to your site.

SEO is crucial for businesses because it increases online visibility, which can lead to more website traffic, higher conversion rates, and ultimately more sales. A well-optimized website is more likely to appear at the top of search results, making it easier for potential customers to find your business.

SEO is a long-term strategy, and it typically takes several months to start seeing significant results. Factors such as the competitiveness of your industry, the quality of your SEO efforts, and the current state of your website can all influence the timeline. Generally, you can expect to see noticeable improvements within 4 to 6 months.

Keywords are specific words or phrases that people use when searching for information online. They are important because they help search engines understand the content of your website and match it with relevant search queries. By targeting the right keywords, you can attract more qualified traffic to your site.

Organic search results are the listings on search engine results pages (SERPs) that appear because of their relevance to the search terms, as determined by the search engine’s algorithms. These results are not influenced by paid advertising. Paid search results, on the other hand, are advertisements that appear at the top or bottom of the SERPs and are marked as ads. Businesses pay for these placements through programs like Google Ads to gain visibility for specific keywords. Organic search results are generally considered more trustworthy by users, while paid search results can provide immediate visibility.